{"product_id":"safavieh-round-jute-rug-natural-fiber-collection-nf364a-3-round-natural-brown","title":"SAFAVIEH Round Jute Rug | Natural Fiber Collection NF364A – 3' Round, Natural Brown","description":"\u003ch2\u003eA Natural, Handwoven Round Jute Rug\u003c\/h2\u003e\n\u003cp\u003eFrom SAFAVIEH's Natural Fiber Collection, this 3' round rug brings warm texture and earthy charm to any room. Woven by hand from plant-based jute, the rug features a circular medallion and braided detailing that evoke a laid-back, boho mood. Each piece carries subtle variations in color and weave, a sign of its artisanal origin. The natural brown tone blends with a wide range of palettes, from creamy neutrals to sun-washed blues.\u003c\/p\u003e\n\u003cp\u003eThe rug is designed for spaces that invite relaxed living: entryways, living rooms, dining nooks, bedrooms, and foyers. Its round shape creates a soft focal point, while the braided motif adds tactile interest underfoot. With low- to mid-traffic rooms in mind, it offers a durable yet breathable surface that complements rustic, farmhouse, coastal, and modern interiors.\u003c\/p\u003e\n\u003ch3\u003eMaterials, Craft, and Sustainability\u003c\/h3\u003e\n\u003cp\u003eHandmade from high-quality jute, the rug showcases sustainable fibers and a natural vibe. The handwoven construction means every piece is unique, with gentle color shifts and a slight variation in weave that underscores its authentic character.\u003c\/p\u003e\n\u003cp\u003eCare and longevity are simple: routine vacuuming on a low setting keeps surface dirt at bay; trim any loose threads, and clean underneath to maintain shape. Sprouting and shedding are natural with plant fibers, especially when first unrolled or moved to a new space.\u003c\/p\u003e\n\u003ch3\u003eStyle, Versatility, and Brand Promise\u003c\/h3\u003e\n\u003cp\u003eSAFAVIEH has a long-standing presence in home furnishings, rooted in New York, with a reputation for rug craftsmanship. This rug pairs with a range of aesthetics and sizes, making it easy to test different layouts as your room evolves.\u003c\/p\u003e\n\u003ch3\u003ePractical at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHANDMADE CRAFTSMANSHIP: Handwoven by skilled artisans from jute for a rich, textured look; slight color and size variations give each rug its own character.\u003c\/li\u003e\n\u003cli\u003eSUSTAINABLE \u0026amp; DURABLE: Premium jute provides eco-friendly appeal and enduring beauty.\u003c\/li\u003e\n\u003cli\u003eVERSATILE STYLE: Complements farmhouse, boho, coastal, rustic, cottage, country, transitional, and contemporary interiors.\u003c\/li\u003e\n\u003cli\u003eIDEAL PLACEMENT: Enhances entryways, dining rooms, foyers, bedrooms, or living rooms; best for low- to medium-traffic areas.\u003c\/li\u003e\n\u003cli\u003eEASY CARE: Vacuum on low, trim loose threads, and keep the underside clean to preserve longevity.\u003c\/li\u003e\n\u003cli\u003eTRUSTED BRAND: SAFAVIEH has a long history in home furnishings and rug crafting.\u003c\/li\u003e\n\u003cli\u003eBASED IN NEW YORK: A design-driven brand with deep roots in the industry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSprouting and shedding are natural with plant fibers. When you first unroll, allow creases to settle and avoid direct sunlight to prevent fading, ensuring the rug’s color stays true in your space.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this rug suitable for high-traffic areas?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for low to medium-traffic rooms; regular vacuuming helps maintain texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for the rug to preserve color and texture?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Keep out of direct sun; vacuum on low; trim loose threads; rotate periodically for even wear; sprouting and shedding are natural.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SAFAVIEH","offers":[{"title":"Default Title","offer_id":51685617729853,"sku":"B078HHC2SN","price":46.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/7874\/8989\/files\/safavieh-round-jute-rug-braided-circle-medallion.jpg?v=1778285458","url":"https:\/\/loftwyn.com\/products\/safavieh-round-jute-rug-natural-fiber-collection-nf364a-3-round-natural-brown","provider":"loftwyn","version":"1.0","type":"link"}